Bridgestone has been a proud supporter of the RYDA program since 2016. As Australia and New Zealand’s leading tyre company, Bridgestone places an emphasis on road safety education in order to create safer roads for the future.

Through the RYDA program, Bridgestone is able to reach the next generation of motorists and reiterate the importance of road safety, highlighting that just one hand print of tread per tyre connects a car with the road.

Bridgestone’s ongoing support of RYDA is underpinned by its global Corporate Social Responsibility (CSR) initiative, ‘Our Way to Serve’. Guided by the key priorities of ‘Our Way to Serve’: mobility, people and environment, Bridgestone supports activities to enhance the way people move, live, work and play.

The partnership with RYDA is built on supporting young people and laying the foundation for safe road use throughout their lives.

Bridgestone Australia & New Zealand is a major supplier to the Australasian automotive industry, providing an extensive range of quality tyres, carefully developed to suit local conditions. The company is supported by an employee network of more than 1,500 people across Australia and New Zealand.

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